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Building Digital Culture pdf/epub/kindle/txt ebooks
By:Daniel Rowles,Thomas Brown
Published on 2017-01-03 by Kogan Page Publishers



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Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital. Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

This Book was ranked at 16 by Google Books for keyword Internet.

Book ID of Building Digital Culture's Books is Hd3IDQAAQBAJ, Book which was written byDaniel Rowles,Thomas Brownhave ETAG "2c4eGwFHLTU"

Book which was published by Kogan Page Publishers since 2017-01-03 have ISBNs, ISBN 13 Code is 9780749479664 and ISBN 10 Code is 0749479663

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "264 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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