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Television Everywhere pdf/epub/kindle/txt ebooks
By:Andrei Jezierski
Published on 2010 by i2 Partners LLC



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|Television Everywhere| is on the way. It's a generic term for using the internet to get TV to more devices in more places more conveniently - what you want, where you want, when you want it. It's far from a new idea. Plenty of futuristic notions of TV have been promoted in the past, usually by technologists with a shaky understanding of the television business. But this time Hollywood's content ownership combined with new, simple technologies could enable the television industry itself to take the lead and modernize television, while extending its economic life well into the future. More important than delivering TV through the internet is using the internet to retain and expand audiences for the TV we already have. That's what this book is about- why it's a problem worth solving, how to go about solving it, and how today's television industry will benefit from stepping in where cable companies, phone companies, and their technology suppliers are failing miserably. Aimed primarily at Hollywood, this book is for studio, network, and channel executives, producers, show runners, ad agency strategists (|digital| or otherwise), media buyers, and executives at ratings/measurement companies. We describe how Hollywood can both extend the life of so-called linear television and control the transition to internet-delivered TV, while building upon existing |starter| digital assets such as Hulu, or channel- and program-specific web properties and applications. Finally, this book is also a wake-up call to internet content and technology companies to take a fresh look at an old problem, using a comparatively new, low-cost set of approaches produced by the |Web 2.0| and cloud computing waves which emerged over the last several years.

This Book was ranked at 14 by Google Books for keyword Internet.

Book ID of Television Everywhere's Books is gIgFcn6y4BoC, Book which was written byAndrei Jezierskihave ETAG "nYAPQyuH+p8"

Book which was published by i2 Partners LLC since 2010 have ISBNs, ISBN 13 Code is 9781450260053 and ISBN 10 Code is 1450260055

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Book which have "160 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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