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By:Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Published on 2012-11-12 by Taylor & Francis



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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

This Book was ranked at 8 by Google Books for keyword Internet.

Book ID of Media Promotion & Marketing for Broadcasting, Cable & the Internet's Books is ZMEfGqG9VkkC, Book which was written bySusan Tyler Eastman,Douglas A. Ferguson,Robert Kleinhave ETAG "vQ9G3S2UQOM"

Book which was published by Taylor & Francis since 2012-11-12 have ISBNs, ISBN 13 Code is 9781136024818 and ISBN 10 Code is 1136024816

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Book which have "352 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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