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Internet Retailing and Future Perspectives pdf/epub/kindle/txt ebooks
By:Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Published on 2016-12-08 by Taylor & Francis



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Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

This Book was ranked at 22 by Google Books for keyword Internet.

Book ID of Internet Retailing and Future Perspectives's Books is vi0lDwAAQBAJ, Book which was written byEleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlachhave ETAG "i1hMinuLyRQ"

Book which was published by Taylor & Francis since 2016-12-08 have ISBNs, ISBN 13 Code is 9781317378778 and ISBN 10 Code is 1317378776

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "342 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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